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Design & Content Guidelines



General Content Guidelines


We do not allow some content as enumerated in the list below. This list is not exhaustive and the content policies may change over time. G&M reserves the right to determine the appropriateness of listings on its site, and may remove any listing at any time. If you supply content in violation of these content policies, we may take corrective actions, such as immediately suspending or terminating content creator privileges, removing listings, terminating the business relationship, or permanently withholding payments.


1. Illegal or Infringing Content

  • Content that does not comply with laws in the geographies in which your listings are available.
  • Content incorporating intellectual property issues (such as trademarks, copyrights, or the name or likeness of others) that you do not have the right to use.

You can use these resources to check for registered trademarks.


2. Offensive or Controversial Content

  • Inflammatory content that promotes, incites or glorifies hatred, violence, racial, sexual or religious intolerance or promote organizations with such views.
  • Content that graphically portrays violence or victims of violence, human tragedies, and natural disaster
  • Sexually obscene content showing adults, children or characters resembling people in a sexually suggestive manner.
  • Youth sized products that contain adult content, profanity and/or sexual references.
  • Content using profanity to attack a group or individual.
  • Content that promotes illegal activity.


3. Other Contents Not Allowed

  • Solicitations for customer reviews.
  • Content giving the impression sales proceeds will be donated to other organizations or used for charity.
  • Content that references product, fulfillment, or delivery attributes.
  • Other content that might lead to a poor customer experience. See the Guide to Acceptable Product Quality for examples of content that's typically disappointing to customers.


4. Are “knockoff” jerseys allowed if there are no registered brands and logos on the apparel?

Greg Shatan, a New York-based attorney in the brand protection practice at McCarter & English, said in a knockoff case, “it can be much more difficult to prove trademark infringement because the name and logo are nowhere to be found.”
Shatan said “without the trademark dimension, [a knockoff case] can be much more challenging than a counterfeit case. Clothing or accessory designs are typically not covered by copyright law. Here again, you may be able to show that a particular ornamental aspect of the product is the type of work that’s covered by copyright, but a copyrighted work can’t be functional, so that’s a hurdle to overcome.”


5. Guide to Merch and Gig Product Quality


Contents published through Willix is held to the high standards customers have come to expect. If we discover a problem with your listing, we may remove it from the post. The information listed here will help you understand the types of quality issues we see most frequently and will give you an idea of what you should be paying close attention to when creating your listing. Please follow the guidelines below to ensure your listing's content, including artwork, metadata, banner content, and  design description do not result in inaccurate or overwhelming search results, or impair customers' ability to make good buying decisions.


    Artwork Issues

Design quality may have an impact on a customer’s decision to purchase a product. We do not allow low quality designs that create a poor shopping experience, including but not limited to:

  • Artwork and gig postings with typo errors.
  • Images that are blurry or contain low resolution.
  • Designs with blurred lines, unclean backgrounds, or watermarks.
  • Fully transparent artwork.
  • Gig postings with confusing messages
  • Gig postings with unrealistic promises.


   Metadata Issues


Make sure your listing's metadata doesn't result in inaccurate search results or impair customers' ability to make good buying decisions. We do not allow metadata containing information unrelated to the design, such as suggested use (e.g., gift, perfect for birthday), promotional phrases (e.g., free shipping, best seller), or other unrelated metadata (e.g., 100% quality guaranteed, new product). Please ensure the title, feature bullets, or description match the design.

Disappointing Content
We do not allow content that disappoints our customers or creates a poor shopping experience, including but not limited to:

    • Metadata that does not relate to the image or is used to manipulate search results are prohibited.
    • Content that implies the product contains a textured material including wood, metal, marble, sequin, glitter, leather, rubber, fuzzy or furry, glass, diamond, and gem.
    • Content that implies a special printing effect is used are prohibited. Examples include neon, metallic, foil, rose gold, gold, sparkling, glow, glows in black light, and glow in the dark.
    • Content intending to direct customers to external services including physical addresses, phone numbers, and email addresses.


    Artwork Resolution


When designing your artwork, a vector file is more preferred as it can be resized without pixelation.  If you use raster format, create the files at 100% of the print dimensions at 300 DPI. This will ensure a sharp image that isn't blurry or pixelated. Your image should remain sharp even when your artwork elements are sized down for printing. Remember not to scale artwork up (unless it is a vector file) as this will also cause pixelation.